2024: An era-defining year

Posted on: Thursday 25 January 2024 | IAB MENA

2024 promises to be another exciting year in the Advertising Industry with the explosion of AI, the deprecation of 3rd part cookies on Chrome and of course a renewed focus on sustainability amongst other things. This year, IAB MENA contributed to the ExchangeWire Industry Review, which sees a range of industry-leading agencies, publishers, and brands share their views on the direction the market is heading over the next 12 months. It sets the tone for a pivotal year, capturing the best solutions and addressing the major challenges facing our industry.

Topics include perspectives on:

  • AI
  • Attention
  • Curation
  • Gaming
  • Future of TV
  • Post Cookie Technology
  • Retail Media
  • Sustainability

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Post by IAB GCC

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