EXCHANGEWIRE 2024 INDUSTRY REVIEW
2024: An era-defining year
Posted on: Thursday 25 January 2024 | IAB MENA
2024 promises to be another exciting year in the Advertising Industry with the explosion of AI, the deprecation of 3rd part cookies on Chrome and of course a renewed focus on sustainability amongst other things. This year, IAB MENA contributed to the ExchangeWire Industry Review, which sees a range of industry-leading agencies, publishers, and brands share their views on the direction the market is heading over the next 12 months. It sets the tone for a pivotal year, capturing the best solutions and addressing the major challenges facing our industry.
Topics include perspectives on:
- Future of TV
- Post Cookie Technology
- Retail Media