Ecosystem & Channel Development

OUR MISSION

Support the growth of a robust and diversified digital ecosystem through identifying and developing relationships and insights.

OUR TASK FORCES

Lead the IAB MENA ecosystem and channel development initiatives and advise the IAB MENA Board of Directors about the committee’s strategic orientation.
Programmatic
Ongoing focus on programmatic industry knowledge and growth.
E-Commerce | Retail
Create a strategy for the support of eCommerce/ Shoppable growth through industry connections and increased insights.
Emerging Media
Develop positions on emerging channels such as CTV, DOOH and Audio and support their growth.

OUR TEAM

JOIN OUR TASK FORCES
ALL INDUSTRY GROUPS

CHAIR OF THE COMMITTEE

VICE-CHAIR OF THE IAB MENA BOARD OF DIRECTORS

MOHAMAD ITANI
Head of Agency Development, representing Amazon Ads, MENA

COMMITTEE MEMBER

JACOB THOMAS
Head of UAE Operations, representing Snap MENA

COMMITTEE MEMBER

RICHARD FITZGERALD
CEO, representing Augustus Media

OUR LATEST WORK

EXPLORE ALL

NOT A MEMBER YET

Become part of our community and play a pivotal role in steering the industry

Get in touch about membership

By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing [email protected] or completing the Membership Request Form.

BECOME A MEMBER
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