Research & Measurement
OUR MISSION
To become the authority in setting up the standards of measurement, research and attribution for the industry to the benefit of industry growth, trust and sustainability.
OUR TASK FORCES
Execute the committee strategic orientation and represent the key area where members can both benefit and contribute.
Measurement & Standards
Establishing, publishing and maintaining a set of best practices, guidelines and standards for MENA digital advertising to highlight and encourage good practice.
Lighthouse | Adspend
Collaborating to create credible annual Adspend insights and managing other high impact cross-industry projects related to Adspend in the MENA.
Regular Insights
Identifying areas of need for MENA insights, thought pieces and roundtables, closing gaps in MENA regional knowledge base.
CHAIR OF THE COMMITTEE
CHRISTOS SOLOMI
Chief Digital Officer, representing Omnicom Media Group
Chief Digital Officer, representing Omnicom Media Group
COMMITTEE MEMBER
HOUDA TOHME
CEO, representing Havas Media Middle East
CEO, representing Havas Media Middle East
COMMITTEE MEMBER
SEBASTIAN JOZIASSE
Head of Global Partnerships, representing Google
Head of Global Partnerships, representing Google
COMMITTEE MEMBER
CHAIR OF THE IAB MENA BOARD OF DIRECTORS
MICHEL MALKOUN
Chief Growth Officer, representing Choueiri Group
Chief Growth Officer, representing Choueiri Group
NOT A MEMBER YET
Become part of our community and play a pivotal role in steering the industry
Get in touch about membership
By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing membership@iabmena.com or completing the Membership Request Form.
Head Office
Dubai Association Centre
The Offices 02 Building
The Offices 02 Building
in One Central, 2nd Floor
Dubai World Trade Centre
Dubai, PO Box 9292, UAE
Dubai World Trade Centre
Dubai, PO Box 9292, UAE
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