JAMES HARRISON
COO
James Harrison is an accomplished media professional with 25 years of experience in branding and launching some of the most iconic displays in the UK and UAE. His career has been marked by a focus on leveraging innovative strategies to enhance brand visibility and impact.
At BackLite Media, James plays a crucial role in developing and implementing sales and marketing strategies that drive the launch of market-leading premium digital networks. His work seamlessly blends his passion for media with cutting-edge technology, delivering exceptional results for their clients.
With extensive knowledge in data and programmatic out-of-home advertising, James is a recognized speaker and panelist at industry conferences. These engagements allow him to share his valuable insights and experiences, contributing significantly to the advancement of the out-of-home advertising sector.
Representing: BackLite Media
Category: Publisher | Media House
