ELIAS MILAN
Chief Performance Officer, Middle East
Elie, a digital marketing trailblazer and Publicis Groupe veteran, has navigated a dynamic career spanning supply chain consulting to performance marketing and commerce. Since joining Publicis Media MENA in 2012, he pioneered a Social Media Performance practice, transformed into a regional powerhouse, and later led operations and client engagement for the Groupe’s programmatic trading desk. As the Head of Commerce from 2018, Elie established a thriving unit, contributing to remarkable growth.
In 2020, Elie assumed the role of VP of Product Development for Publicis Groupe’s global commerce team, leading the groundbreaking “Commerce Intelligence” platform. He played a key role in integrating Commerce Intelligence into Profitero’s suite of products post-acquisition in 2022.
Elie’s global impact continued with his leadership in Publicis Media’s performance practice, focusing on driving new business and organic growth through performance innovation until 2023. Currently, he is the Chief Performance Officer for Publicis Media, driving growth and transformation in the Middle East’s Performance media ecosystem.
Representing: Publicis Media
Category: Agency
