The IAB GCC and ABG are partnering with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising – to promote TAG’s launch in the GCC and to Fight Criminal Activity and Promote Brand Safety in Digital Advertising.

In markets where TAG’s certification standards are adopted, fraudulent activity is significantly reduced and thus the trust in advertising investment is significantly increased.

Hear industry experts highlight the importance of standards in fostering a cleaner, transparent and more responsible digital advertising supply chain.

Panellists

• Michel Malkoun, Chief Growth Officer, Choueiri Group
• Elda Choucair, CEO, Omnicom Media Group
• Rohit Batra, Senior Director, P&G
• Moderated by Nick Stringer, VP, TAG

To receive your calendar invite for the webinar, RSVP to [email protected].

• When: Wednesday, November 17, 2021
• Time: 4:00 pm – 5:00 pm GST
• Location: Webinar