2024: MENA DIGITAL ADSPEND – DOOH
Digital Advertising in MENA: DOOH/pDOOH 2024
Posted on: Thursday 20 November 2025 | IAB MENA
IAB MENA extended our adspend study to specifically quantify DOOH and pDOOH for 2024
This estimate used multiple sources, including:
- Historical OOH data from public reports, agencies, and industry analysts
- A baseline for DOOH spend established at an IAB MENA expert workshop
- Detailed company earnings analyses (eg, Al-Arabia) and estimated revenue per screen
- ‘Sense-check’ benchmarking against comparable data from the US and European markets.
As it is based on sell-side, it is compatible with the results of the MENA Digital Adspend 2024 report.
Access the estimate and commentary by downloading.
For comments or questions email [email protected].
Written by
IAB MENA
