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The state of Publisher ecosystem today and IAB Tech LAB initiatives to help PublishersPosted on: Monday 15 Oct 2025 | IAB MENA Publisher Council Both advertisers and consumers need a thriving ecosystem of local publishers. At the recent Publisher Summit in October 2025 ,Altman Solon shared their research into the challenges and some potential solutions [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 9 April 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
Adtech Evaluation Templates: A Useful Tool for Selecting Partners, Suppliers, and ToolsPosted on: Thursday 13 March 2025 | IAB MENA Ecosystem & Channel Development These adtech evaluation templates are useful tools to support you when selecting adtech partners, suppliers or tools. Designed to be easily editable and customised by you, they aim to provide a [...]
MasterClass: Unlocking Travel Marketing Success in MEA: Trends, Strategies, and Insights for 2025Posted on: Wednesday 26 February 2025 | Presented by SojernWATCH SERIES The Middle East continues to be a hotbed of travel opportunities, with key markets like the UAE, Saudi Arabia, and Qatar showing remarkable growth in demand. From a 38% surge in regional [...]
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