Digital Advertising in MENA: DOOH/pDOOH 2024Posted on: Thursday 20 November 2025 | IAB MENA IAB MENA extended our adspend study to specifically quantify DOOH and pDOOH for 2024 This estimate used multiple sources, including: Historical OOH data from public reports, agencies, and industry analysts A baseline for DOOH spend established at an IAB MENA expert [...]
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‘Content Type’ Category
Digital Advertising in MENA: Export 2024Posted on: Tuesday 18 November 2025 | IAB MENA IAB MENA extended our adspend study to quantify not only domestic digital ad spend (advertising delivered to audiences within MENA) but also export spend for 2024, excluding Sponsorships. Using multiple sources, including Agency records, Advertiser budgets and modelling, we were able to [...]
MENA Digital Advertising spend reached $6,95B in 2024, a 19.8% increase over the previous year.Posted on: Thursday 12 June 2024 | IAB MENA The results of the 2024 Digital Adspend study were released at a member-only event on 12 June 2025. The report, available exclusively to IAB MENA members, includes detailed breakdowns and regional granularity, [...]
The Development of CTV in MENAPosted on: Thursday 13 Nov 2025 | IAB MENA CTV Taskforce Traditional TV has often been considered one of the most, if not the most, powerful communication tool and thus reigned supreme in advertising for its vast reach and branding impact. Today, as audiences consume video across diverse platforms, the [...]
The state of Publisher ecosystem today and IAB Tech LAB initiatives to help PublishersPosted on: Monday 15 Oct 2025 | IAB MENA Publisher Council Both advertisers and consumers need a thriving ecosystem of local publishers. At the recent Publisher Summit in October 2025 ,Altman Solon shared their research into the challenges and some potential solutions [...]
Understanding and Mitigating Ad Fraud in MENAPosted on: Monday 26 May 2025 | IAB MENA Ecosystem & Channel Development This guide, created collaboratively by the IAB MENA Adtech Taskforce delves into the state of ad fraud in MENA, highlighting the various types of fraud, its financial impact, and actionable strategies businesses can adopt to protect [...]
Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 13 May 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the [...]
Retail Media: A Conversation Starter to Drive the Next Phase of GrowthPosted on: Monday 14 April 2025 | IAB MENA Retail Media: ‘conversation starter’ was presented at the IAB MENA Growth Summit on 10 April 2025 by Dr Daniel Knapp, Chief Economist, IAB Europe. This presentation aims to provide a context to the developing Retail [...]
Altman Solon 2025 State of Digital Advertising in MENA Study: 4 Steps to Digital Ad Growth in MENAPosted on: Thursday 10 April 2025 | IAB MENA 4 Steps to Digital Ad growth in MENA, was presented by Altman Solon at the IAB MENA Growth Summit in April 2025 and contains insights derived from the 2025 [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 12 November 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
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