2025 Digital Advertising in MENAPosted on: Monday 08 June 2026 | IAB MENA The MENA digital advertising market reached $8.185 billion in 2025, representing 17.8% year-on-year growth, according to the latest industry report released by IAB MENA at a member event on 8 June 2026. Available exclusively to IAB MENA members, this year's report provides [...]
CTV & OEM Capabilities in MENAPosted on: Friday 15 May 2026 | IAB MENA CTV Taskforce CTV and OEM advertising opportunities have become more readily available across the MENA region, but their capabilities, measurement options and buy types vary making it a complex landscape to fully understand. To that end, the IAB MENA CTV taskforce [...]
Retail Media Network Capability MapPosted on: Monday 19 January 2026 | IAB MENA Ecosystem & Channel Development This download available to both IAB MENA Members and Non-members includes an evaluation of 27 different Retail Media Networks active in the GCC to provide a 'Capability Map' that provides a quick view of: on-site off-site in-store measurement [...]
Connected TV MENA CTV & OEM Capabilities A ready-reckoner comparing the advertising capabilities of CTV platforms and OEM partners across MENA — covering buy types, ad placements and targeting capabilities for AVOD, Advanced TV, Hybrid, FAST and SVOD apps, plus smart TV manufacturer (OEM) inventory. Platforms/Apps OEM Partners All categories Ad placement Targeting capability […]
pDOOH Availabilities and Capabilities in the UAEPosted on: Wednesday 15 July 2026 | IAB MENA Ecosystem & Channel Development DOOH is growing rapidly across the MENA region, while programmatically enabled screens (pDOOH) are increasingly available to advertisers. This ready-reckoner, created by the IAB MENA DOOH Taskforce compares the programmatic capabilities of 6 media owners operating [...]
Programmatic Out-of-Home MENA pDOOH Capabilities DOOH is growing rapidly across the MENA region, while programmatically enabled screens are increasingly available to advertisers. Here, we look at the programmatically available inventory in the UAE, providing a listing of relevant DSPs, SSPs and measurement options. Media owners All environments Size All Large Small Reset filters Buy […]
The pDOOH use cases document aims to provide local examples where advertisers have used pDOOH within MENA to capitalise on these benefits.Posted on: Wednesday 07 January 2026 | IAB MENA Ecosystem & Channel Development Building on the 2024 Guide to pDOOH in MENA the DOOH Task Force is now releasing a document which provides examples [...]
Digital Advertising in MENA: DOOH/pDOOH 2024Posted on: Thursday 20 November 2025 | IAB MENA IAB MENA extended our adspend study to specifically quantify DOOH and pDOOH for 2024 This estimate used multiple sources, including: Historical OOH data from public reports, agencies, and industry analysts A baseline for DOOH spend established at an IAB MENA expert [...]
Digital Advertising in MENA: Export 2024Posted on: Tuesday 18 November 2025 | IAB MENA IAB MENA extended our adspend study to quantify not only domestic digital ad spend (advertising delivered to audiences within MENA) but also export spend for 2024, excluding Sponsorships. Using multiple sources, including Agency records, Advertiser budgets and modelling, we were able to [...]
Digital Advertising in MENA: Programmatic 2024Posted on: Tuesday 18 January 2026 | IAB MENA As part of our efforts to add additional depth to the Annual Adspend survey, this module considers programmatically activated investment in MENA. Programmatic includes several models such as automated guaranteed, unreserved fixed rate, private marketplace (PMP), and open auction (RTB). In [...]
