Learn about the key aspects of recent privacy regulations as they pertain to advertising in MENA and the impact of consent management on brand trust.Posted on: Tuesday 24 September 2024 | IAB MENA Research & Measurement The Insights research conducted in February revealed that up to 65% of respondents felt unprepared for a data-privacy-centric environment, [...]
Archive for the
‘Research & Measurement’ Category
Programmatic went through a perceived decline vs Direct/IO, in past 2 yearsPosted on: Monday 19 August 2024 | IAB MENA Research & Measurement The 2024 MENA Attitudes to Programmatic Survey Results are now available for download. Conducted in April and May 2024, the survey aims to shed light on the state of programmatic advertising within [...]
MENA Digital Advertising spend reached $6,25B in 2023, a 13.6% increase over the previous year and adding over $700M to the market.Posted on: Tuesday 11 June 2024 | IAB MENA The results of the 2023 Digital Adspend study were released at a member-only event on 6 June 2024. The report, available to IAB MENA members, [...]
The results of our Data Privacy survey on the MENA region's readiness for deprecation of third-party cookies and new data privacy laws and regulations.Posted on: Friday 2 February 2024 | IAB MENA Research & Measurement While half the respondents were aware of new data privacy regulation, as many as 65% did not feel they were [...]
In this paper, developed by members of the Measurement Taskforce, we aim to demystify the methodologies and highlight the suppliers that are operating in MENA today.Posted on: Wednesday 24 January 2024 | IAB MENA Research & Measurement Attention! We know it's important for effective advertising, but how is it measured, how can you plan for [...]
"Over half of professionals feel that the industry is not adequately equipped to adapt quickly for AI.”Posted on: Friday 3 November 2023 | IAB MENA Research & Measurement This is one of the insights from the IAB MENA’s survey to understand the current level of adoption and challenges impacting the future outlook of AI in [...]
The Glossary of Terminology contains key terms and concepts within the ever-evolving digital advertising ecosystem.Posted on: Monday 18 September 2023 | IAB MENA In this compilation, we present a concise and insightful collection of these terms and their corresponding definitions, shedding light on the intricate and dynamic world of digital advertising in the MENA region [...]
The IAB MENA releases the Attribution Insights Survey ResultsPosted on: Friday 15 September 2023 | IAB MENA Research & Measurement The IAB MENA Attribution Insights survey in Q1 2023 highlights the challenges and limitations of effective attribution, which are around skill set, cost, and data access. There appears to be a lack of detailed understanding [...]
The IAB MENA Measurement Task Force collaborated to establish consistent definitions for Attribution and is now releasing the results in two distinct documents: 'Defining Attribution' and 'Measurement Glossary'.Posted on: Friday 8 September 2023 | IAB MENA Research & Measurement Despite the crucial role of effective attribution in gaining an understanding of what works, and by [...]
IAB Europe releases the full 2022 AdEx Benchmark ReportPosted on: Friday 14 July 2023 | IAB MENA A useful context when reviewing the MENA Digital Adspend report, the IAB Europe AdEx 2022 report is the definitive guide to advertising expenditure in Europe covering 29 markets. It details the formats and channels that contributed to digital [...]
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