Audio is no longer just about sound—it's a dynamic, multi-format experience that includes video, interactivity, and immersive storytelling. With the rise of podcasts and the increasing role of digital audio in media consumption, brands and advertisers must rethink how they engage audiences. This masterclass will explore the latest regional data on podcast growth, the expanding role of audio in content strategies, and how its evolution into a hybrid format is reshaping advertising opportunities. Join us to uncover the future of audio and its impact on the media landscape.