Adtech Evaluation Templates: A Useful Tool for Selecting Partners, Suppliers, and ToolsPosted on: Thursday 13 March 2025 | IAB MENA Ecosystem & Channel Development These adtech evaluation templates are useful tools to support you when selecting adtech partners, suppliers or tools. Designed to be easily editable and customised by you, they aim to provide a [...]
Archive for the
‘L&D_do-not-use’ Category
MasterClass: Unlocking Travel Marketing Success in MEA: Trends, Strategies, and Insights for 2025Posted on: Wednesday 26 February 2025 | Presented by SojernWATCH SERIES The Middle East continues to be a hotbed of travel opportunities, with key markets like the UAE, Saudi Arabia, and Qatar showing remarkable growth in demand. From a 38% surge in regional [...]
MasterClass: AI Audio AutomationPosted on: Wednesday 12 February 2025 | Presented by AudioStackWATCH SERIES Learn how Media, Retail and Brands use AI Audio to Transform their business, drive revenue and stay relevant in 2025. Presented byIAB MENA Member AudioStack
MasterClass: Digital Out-of-HomePosted on: Wednesday 29 January 2025 | Presented by StackAdaptWATCH SERIES The Digital Out-of-Home Channel Certification Course will provide you with the knowledge needed to run effective DOOH campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of DOOH ads, DOOH’s role in the marketing funnel, [...]
MENAVoices: 2025 Predictions, Plans and PreparationPosted on: Tuesday 17 December 2024 | IAB MENA Learning & Development This collection of MENAVoices covers wide ranging perspectives across a range of different areas, forming a useful guide on market perspectives and tips for preparation and planning into 2025. These perspectives have been loosely categorised into 8 sections. [...]
MasterClass: Mastering The Future of SearchPosted on: Wednesday 27 November 2024 | Presented by UM MENATWATCH SERIES Exploring trends and technologies shaping how brands connect with consumers through search and how this will change in the future, including AI, social search and personalized experiences. Presented byIAB MENA Member UM MENAT
MENAVoices: The Audio Advertising in MENA – insights into opportunities, effectiveness and steps to get started in the regionPosted on: Wednesday 20 November 2024 | IAB MENA Ecosystem & Channel Development There has been a surge in interest around Digital Audio Advertising globally, as new technologies and formats become available to advertisers. Audio is increasingly [...]
MasterClass: Mastering Advanced Search Strategies with SA360Posted on: Wednesday 13 November 2024 | Presented by Omnicom Media GroupWATCH SERIES Covering all details on SA360 bid strategies. Going into depth on the advanced techniques required to best execute your campaigns utilizing Google's most advanced Search platform. Presented byIAB MENA Member Omnicom Media Group
MasterClass: All Eyes on AttentionPosted on: Wednesday 30 October 2024 | Presented by Tailwind/TDG & Integral Ad ScienceWATCH SERIES Attention is the most discussed yet still widely complex topics in media. Understand what it entails, how it affects brand and performance metrics and how brands use it to stay on top. Presented byIAB MENA Member [...]
MasterClass: The Small Businesses OpportunityPosted on: Wednesday 16 October 2024 | Presented by NetizencyWATCH SERIES Small Businesses are a big economy, they represent more than half of GDP; yet agencies cannot work with them. This presentation will share our findings on the needs of small businesses, the size of the market, the barriers for agencies [...]
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