MENAVoices: 2025 Predictions, Plans and PreparationPosted on: Tuesday 17 December 2024 | IAB MENA Learning & Development This collection of MENAVoices covers wide ranging perspectives across a range of different areas, forming a useful guide on market perspectives and tips for preparation and planning into 2025. These perspectives have been loosely categorised into 8 sections. [...]
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‘L&D’ Category
MasterClass: Mastering The Future of SearchPosted on: Wednesday 27 November 2024 | Presented by UM MENATWATCH SERIES Exploring trends and technologies shaping how brands connect with consumers through search and how this will change in the future, including AI, social search and personalized experiences. Presented byIAB MENA Member UM MENAT
MENAVoices: The Audio Advertising in MENA – insights into opportunities, effectiveness and steps to get started in the regionPosted on: Wednesday 20 November 2024 | IAB MENA Ecosystem & Channel Development There has been a surge in interest around Digital Audio Advertising globally, as new technologies and formats become available to advertisers. Audio is increasingly [...]
MasterClass: Mastering Advanced Search Strategies with SA360Posted on: Wednesday 13 November 2024 | Presented by Omnicom Media GroupWATCH SERIES Covering all details on SA360 bid strategies. Going into depth on the advanced techniques required to best execute your campaigns utilizing Google's most advanced Search platform. Presented byIAB MENA Member Omnicom Media Group
MasterClass: All Eyes on AttentionPosted on: Wednesday 30 October 2024 | Presented by Tailwind/TDG & Integral Ad ScienceWATCH SERIES Attention is the most discussed yet still widely complex topics in media. Understand what it entails, how it affects brand and performance metrics and how brands use it to stay on top. Presented byIAB MENA Member [...]
MasterClass: The Small Businesses OpportunityPosted on: Wednesday 16 October 2024 | Presented by NetizencyWATCH SERIES Small Businesses are a big economy, they represent more than half of GDP; yet agencies cannot work with them. This presentation will share our findings on the needs of small businesses, the size of the market, the barriers for agencies [...]
MENAVoices: In-depth perspectives on the growth and potential of CTV in MENA – insights, strategies, and best practices for the regionPosted on: Wednesday 9 October 2024 | IAB MENA Ecosystem & Channel Development CTV continues to grow globally and across the MENA region. To help navigate through the key questions surrounding CTV in MENA, members [...]
Bite-sized, hour-long sessions designed to highlight the expertise and showcase the knowledge of IAB MENA members while providing training opportunities aimed at up-skilling the whole industry.Posted on: Monday 29 April 2024 | IAB MENA Learning & Development Updated on: Tuesday 20 August 2024 | IAB MENA Learning & Development In April 2024, we launched the [...]
MasterClass: Implementing Gemini AI in Your WorkflowPosted on: Wednesday 14 August 2024 | Presented by Chain ReactionWATCH SERIES Quick and easy way to deploy Gemini AI solutions via Google Tag Manager, adding new features and functionalities to your websites and applications. Presented byIAB MENA Member Chain Reaction Middle East
MasterClass: Unlocking Growth - A Data-Driven Multi-Channel ApproachPosted on: Wednesday 10 July 2024 | Presented by Digital Tree HoldingsWATCH SERIES Master data and craft winning strategies across Digital Marketing, CRM & Sales. Presented byIAB MENA Member Digital Tree Holdings
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