CTV and OEM advertising opportunities have become more readily available across the MENA region, but their capabilities, measurement options and buy types vary making it a complex landscape to fully understand.

To that end, the IAB MENA CTV taskforce has conducted an evaluation of over 30 different CTV and OEM APPs and Platforms which accept MENA advertising to provide a ‘Capability Map’ that provides a quick view of:

• Buy types
• Advertising Placements
• Targeting Capabilities

covering

• AVOD
• Advanced TV,  Hybrid, FAST and SVOD
• OEM Partners