CTV & OEM Capabilities in MENAPosted on: Friday 15 May 2026 | IAB MENA CTV Taskforce CTV and OEM advertising opportunities have become more readily available across the MENA region, but their capabilities, measurement options and buy types vary making it a complex landscape to fully understand. To that end, the IAB MENA CTV taskforce [...]
Retail Media Network Capability MapPosted on: Monday 19 January 2026 | IAB MENA Ecosystem & Channel Development This download available to both IAB MENA Members and Non-members includes an evaluation of 27 different Retail Media Networks active in the GCC to provide a 'Capability Map' that provides a quick view of: on-site off-site in-store measurement [...]
MENA pDOOH Capabilities Programmatic Out-of-Home MENA pDOOH Capabilities DOOH is growing rapidly across the MENA region, while programmatically enabled screens are increasingly available to advertisers. Here, we look at the programmatically available inventory in the UAE, providing a listing of relevant DSPs, SSPs and measurement options. Media owners All environments Size All Large Small Reset […]
The pDOOH use cases document aims to provide local examples where advertisers have used pDOOH within MENA to capitalise on these benefits.Posted on: Wednesday 07 January 2026 | IAB MENA Ecosystem & Channel Development Building on the 2024 Guide to pDOOH in MENA the DOOH Task Force is now releasing a document which provides examples [...]
The Development of CTV in MENAPosted on: Thursday 13 Nov 2025 | IAB MENA CTV Taskforce Traditional TV has often been considered one of the most, if not the most, powerful communication tool and thus reigned supreme in advertising for its vast reach and branding impact. Today, as audiences consume video across diverse platforms, the [...]
Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 13 May 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the [...]
Retail Media: A Conversation Starter to Drive the Next Phase of GrowthPosted on: Monday 14 April 2025 | IAB MENA Retail Media: ‘conversation starter’ was presented at the IAB MENA Growth Summit on 10 April 2025 by Dr Daniel Knapp, Chief Economist, IAB Europe. This presentation aims to provide a context to the developing Retail [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 12 November 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
First view of the CTV ECOScape in MENAPosted on: Wednesday 5 March 2025 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 17 December 2025 | IAB MENA Ecosystem & Channel Development Connected Television (CTV) refers to television sets linked to the internet, either directly or through devices. CTV has has a wide range [...]
The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Updated on: Monday 15 June 2026 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which [...]
