The IAB MENA conducted its General Assembly on Feb 18, 2025, highlighting 2024 activities and achievements and outlining initial plans for 2025Posted on: Tuesday 18 February 2025 | IAB MENA The IAB MENA conducted its General Assembly on Feb 18, 2025, highlighting 2024 activities and achievements and outlining initial plans for 2025. Attended by over [...]
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Established in May 2019, The Interactive Advertising Bureau MENA (IAB MENA) is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
IAB MENA 2024 HighlightsPosted on: Thursday 19 December 2024 | IAB MENA Thank you for your support in 2024! As we celebrate another year of progress together, we take stock on some of the activities, initiatives and resources we jointly delivered in 2024. Highlights include: Membership growth New opportunities for members to drive initiatives New [...]
MENAVoices: 2025 Predictions, Plans and PreparationPosted on: Tuesday 17 December 2024 | IAB MENA Learning & Development This collection of MENAVoices covers wide ranging perspectives across a range of different areas, forming a useful guide on market perspectives and tips for preparation and planning into 2025. These perspectives have been loosely categorised into 8 sections. [...]
IAB MENA holds its General Assembly and elects new Board Members, Chair and Vice-Chair for the 2024-2026 Terms of OfficePosted on: Monday 26 February 2024 | IAB MENA The IAB MENA conducted its General Assembly on Feb 21, 2024, unveiling achievements from 2023 and outlining plans for 2024. Key messages for this year include a [...]
IAB MENA 2023 in ReviewPosted on: Wednesday 20 December 2023 | IAB MENA 2023 was the most productive year for IAB MENA to date. Right from the first event on 10 January where we collaborated with UN Women to share tips for implementing the Women Empowerment Principles, through to the end of the year where [...]
IAB MENA announces changes in Board LeadershipPosted on: Monday 23 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) – The trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region - is announcing a succession in its board leadership. Rayan Karaky, the [...]
IAB MENA 2022 in ReviewPosted on: Thursday 22 December 2022 | IAB MENA 2022 was a busy year for the MENA digital industry and the IAB was no exception. In our third full year of operating, we enjoyed a significant increase in tempo, and a noticeable increase in industry support towards our vision of driving [...]
The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
The IAB GCC will announce the results of the 2022 MENA Programmatic Insights SurveyPosted on: Tuesday 10 May 2022 | IAB GCC Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB. Conducted over the course of February and March 2022, the Programmatic Insights Survey aims to increase understanding of [...]
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