Established in May 2019, The Interactive Advertising Bureau MENA (IAB MENA) is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
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‘News’ Category
IAB MENA holds its General Assembly and elects new Board Members, Chair and Vice-Chair for the 2024-2026 Terms of OfficePosted on: Monday 26 February 2024 | IAB MENA The IAB MENA conducted its General Assembly on Feb 21, 2024, unveiling achievements from 2023 and outlining plans for 2024. Key messages for this year include a [...]
IAB MENA 2023 in ReviewPosted on: Wednesday 20 December 2023 | IAB MENA 2023 was the most productive year for IAB MENA to date. Right from the first event on 10 January where we collaborated with UN Women to share tips for implementing the Women Empowerment Principles, through to the end of the year where [...]
IAB MENA announces changes in Board LeadershipPosted on: Monday 23 January 2023 | IAB MENA The Interactive Advertising Bureau MENA (IAB MENA) – The trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region - is announcing a succession in its board leadership. Rayan Karaky, the [...]
IAB MENA 2022 in ReviewPosted on: Thursday 22 December 2022 | IAB MENA 2022 was a busy year for the MENA digital industry and the IAB was no exception. In our third full year of operating, we enjoyed a significant increase in tempo, and a noticeable increase in industry support towards our vision of driving [...]
The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
The IAB GCC will announce the results of the 2022 MENA Programmatic Insights SurveyPosted on: Tuesday 10 May 2022 | IAB GCC Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB. Conducted over the course of February and March 2022, the Programmatic Insights Survey aims to increase understanding of [...]
The IAB GCC announces new Board Members and elects Chair and Vice-Chair for the 2022-2024 Term of OfficePosted on: Friday 22 April 2022 | IAB GCC The IAB GCC held its General Assembly on 6 April 2022 in which it announced the new Board of Directors for the 2022-2024 period. Comprised 15 different companies representing: [...]
The IAB GCC is Launching the 2021 MENA Adspend Survey Data CollectionPosted on: Monday 13 April 2022 | IAB GCC Today, 13 April 2022, the IAB GCC held the kickoff session for the second annual Digital Adspend survey. The survey aims to build on the successful ad market sizing for 2020 which was released in [...]
The IAB GCC is Announcing the 2021 MENA Digital Adspend StudyPosted on: Friday 18 March 2022 | IAB GCC The IAB is aiming to launch the second annual Digital Ad Expenditure Survey for MENA in the coming weeks. A world-leading blended methodology that uses actual data, industry experts, and econometric modelling allow for the specific challenges [...]
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