The MENA digital advertising market reached $8.185 billion in 2025, representing 17.8% year-on-year growth, according to the latest industry report released by IAB MENA at a member event on 8 June 2026.

Available exclusively to IAB MENA members, this year’s report provides detailed market analysis and regional breakdowns, including estimates across key channels such as video, social, and search. For the first time, the study also includes dedicated estimates for Connected TV (CTV), Retail Media, and Programmatic Digital Out-of-Home (pDOOH).

Key Findings for 2025

• Total MENA digital advertising spend grew 17.8%, reaching $8.185 billion.
• MENA was the fastest growing digital advertising region globally and maintained its position as a Top 5 market in EMEA by advertising spend.
• Egypt’s 23,1% YoY growth was the highest of any market within the region. 
• MENA continued to be a social first market, with social advertising growing 19.3%, while social video grew 23.6% YoY.
• Non social video also posted strong gains, with CTV growing 31%, significantly outpacing overall market growth.
• Retail Media emerged as one of the fastest growing channels, expanding by up to 40,5% YoY.