Attention – Measurement Metric or Trading Currency

Date

May 10 2023
Expired!

Time

GST
1:00 pm - 2:00 pm

Location

Online

Cost

Free
  • AUDIENCE:

    Members, Non-members
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Event Overview

During this 60 minute webinar, you will hear from The Attention Council CEO as well as a panel of local experts on the value of Attention Measurement and Planning alongside the associated challenges. This is a unique opportunity to hear from global and local players that are shaping the Attention debate and to see how this may impact our local market.

Agenda

Hourly Schedule

Wednesday 10 May 2023 (Agenda so far...)

13:00
Welcome & Introduction
Speakers:
Ian Manning
13:05
Keynote: Measuring Effectiveness of the Attention Methodologies
Details to come
Speakers:
Andy Brown
13:25
Panel Discussion: Value of Attention Measurement & Planning
Details to come
13:55
Closing Remarks and Q&A
Speakers:
Ian Manning
14:00
Wrap and Close
Ian Manning
Ian Manning
Acting CEO, IAB MENA
Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Andy Brown
Andy Brown
CEO, The Attention Council

Our Speakers

Speakers

  • Andy Brown Andy Brown CEO, The Attention Council
    Andy Brown
    Andy Brown
    CEO, The Attention Council
  • Ian Manning Ian Manning Acting CEO, IAB MENA
    Ian Manning
    Ian Manning
    Acting CEO, IAB MENA

    Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.

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