Following a degree in Marketing, Andy started his career at Anglia Television, now part of the UK commercial network ITV. He then joined BMRB, now part of Kantar; where responsibilities included the international expansion of the company’s single-source consumer TGI survey into Europe and Latin America, an initiative which led to the formation of the KMR Group and his subsequent appointment as CEO in 2001.
After the acquisition of TNS in 2008 and a number of high-profile acquisitions and strategic partnerships in North America, Latin America and Asia, Andy formed the board of Kantar Media and was named CEO of the combined business, a position he has held from 2013 till 2020 (whilst also being on the Kantar Executive Committee). That business managed Kantar’s global interest in Audience Measurement, Reputation Intelligence, TGI and Advertising Intelligence. He left Kantar after the successful sale of the business to Bain Capital.
Since leaving Kantar and with over 30 years of research experience, Andy has taken on a number of consulting and advisory roles. As well as Samba, they range from posts with Dynata (market research), The One Partnership (talent/brand partnerships), Digital I (SVOD audience research), TVision to The Attention Council (specialist measurement of the attention economy).
