During this 60 minute webinar, you will hear from The Attention Council CEO as well as a panel of local experts on the value of Attention Measurement and Planning alongside the associated challenges. This is a unique opportunity to hear from global and local players that are shaping the Attention debate and to see how this may impact our local market.
Attention – Measurement Metric or Trading Currency
Wednesday 10 May 2023
- Welcome & Introduction
- Keynote: Measuring Effectiveness of the Attention Methodologies
- The CEO of the Attention Council will present the current state of Attention Planning and Measurement
- Panel Discussion: Value of Attention Measurement & Planning
- Local industry players will discuss the state of Attention in MENA, and share their views on the viability of Attention as a metric for optimization and potentially a trading currency.
Speakers:Abdelnabi Alaeddine, Christos Solomi, Mathieu Yarak, Mehdi Moutaoukil, Shree Mishra, Wassim Abi Salloum
- Closing Remarks and Q&A
- Wrap and Close
Abdelnabi AlaeddineHead of Digital UAE, MCN | UM MENA
Andy BrownCEO, The Attention Council
Following a degree in Marketing, Andy started his career at Anglia Television, now part of the UK commercial network ITV. He then joined BMRB, now part of Kantar; where responsibilities included the international expansion of the company’s single-source consumer TGI survey into Europe and Latin America, an initiative which led to the formation of the KMR Group and his subsequent appointment as CEO in 2001.
After the acquisition of TNS in 2008 and a number of high-profile acquisitions and strategic partnerships in North America, Latin America and Asia, Andy formed the board of Kantar Media and was named CEO of the combined business, a position he has held from 2013 till 2020 (whilst also being on the Kantar Executive Committee). That business managed Kantar’s global interest in Audience Measurement, Reputation Intelligence, TGI and Advertising Intelligence. He left Kantar after the successful sale of the business to Bain Capital.
Since leaving Kantar and with over 30 years of research experience, Andy has taken on a number of consulting and advisory roles. As well as Samba, they range from posts with Dynata (market research), The One Partnership (talent/brand partnerships), Digital I (SVOD audience research), TVision to The Attention Council (specialist measurement of the attention economy).
Christos SolomiChief Digital Officer, OMG
Chris Solomi is the Chair of the IAB MENA Research & Measurement Committee and Omnicom Media Group MENA’s Chief Digital Officer. He oversees OMG’s overall digital offering across it multiple divisions and practices including Digital Media, Analytics and E-Commerce. His 20 year career has included roles at media supplier, agency and client side and experience leading teams in Performance Marketing, Ad Tech, Programmatic, Analytics and E-Commerce.
Ian ManningActing CEO, IAB MENA
Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Mathieu YarakData & Insights Senior Director, Choueiri Group
Mehdi MoutaoukilChief Digital & Marketing Officer, L'Oreal
Shree MishraInternational Research & Analytics Lead, Nielsen
Wassim Abi SalloumManaging Director, Nissan United
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