During this 60 minute webinar, you will hear from The Attention Council CEO as well as a panel of local experts on the value of Attention Measurement and Planning alongside the associated challenges. This is a unique opportunity to hear from global and local players that are shaping the Attention debate and to see how this may impact our local market.
Attention – Measurement Metric or Trading Currency
Date
- May 10 2023
- Expired!
Time
GST- 1:00 pm - 2:00 pm
Location
Cost
- Free
-
AUDIENCE:
Members, Non-members
Event Overview
Agenda
Hourly Schedule
Wednesday 10 May 2023 (Agenda so far...)
- 13:00
- Welcome & Introduction
-
Speakers:
Ian Manning
- 13:05
- Keynote: Measuring Effectiveness of the Attention Methodologies
- Details to come
-
Speakers:
Andy Brown
- 13:25
- Panel Discussion: Value of Attention Measurement & Planning
- Details to come
- 13:55
- Closing Remarks and Q&A
-
Speakers:
Ian Manning
- 14:00
- Wrap and Close




Our Speakers
Speakers
-
Andy BrownCEO, The Attention Council
-
Ian ManningActing CEO, IAB MENA
Ian is currently the Acting CEO of the IAB MENA, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
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