H2 2025 Member MasterClass Series

Name: H2 2025 Member MasterClass Series
Start: 2025-09-17
End: 2025-07-17
Location: Online

Date

Sep 17 2025

Expired!

Time

4:00 am - 5:00 am

Location

Online

Cost

Free

Event Overview

Join us as for one or more of the Member MasterClasses webinars, where IAB MENA members offer training opportunities aimed at providing knowledge and insights to the entire industry in bite-sized, hour-long sessions.

These sessions provide a unique opportunity to learn from others across a range of different topics.

The provided schedule is tentative and subject to change. Please bookmark this page to stay updated and check regularly for changes.

If your company is an IAB MENA member and you would like to be considered to present, contact us at [email protected].

Agenda

Hourly Schedule

Sep 17, 2025: Unlocking the Future: How Brands Can Win in MENA’s Virtual Worlds, Ampverse


Speakers: Ampverse
Join Charlie Baillie, CEO Ampverse Group, a prominent gaming company, as he reveals the immense growth potential in the MENA region and how brands can harness virtual platforms like Roblox, Minecraft, Fortnite, and GTA to engage the next generation. Discover amazing work being done in this space and learn strategies for creating immersive experiences that drive brand loyalty and capture the attention of today’s digital-first consumers.
Speakers: Ampverse

October 1, 2025: Brand Infringement Management


Speakers: mFilterIt
Over the last five years, we have become immune to the word 'scam' until it happens to us. While brands are trying their best to provide information to its consumers, bad actors are at large. From mimicking a website to creating social media accounts, fraudsters never sleep, which means brands can’t either. In this session, you will learn the types of infringements that happen and how to fight them. Who Should Attend: Business & Brand ownersBrand and PR Managers Speakers: mFilterIt

Oct 15, 2025: TBC


Speakers: UM MENAT
TBC Speakers: UM MENAT

Oct 29, 2025: From Leads to true value: Automating Qualification for Full-Funnel Impact


Speakers: Initiative
What Attendees Will Learn: Stages of the lead funnel: from generation to conversionHow to implement lead scoring and qualification automationAdvertising tools and tactics for automating qualification workflowsMetrics to measure lead quality and funnel velocity Key Takeaways: Lead generation is just the starting point. Automation improves lead quality and sales efficiencySmart lead scoring helps prioritize outreach Speakers: Initiative

Ampverse

To read more about the member and its field of activities, please click on the arrow above.

Our Speakers

Speakers

Publicis Media

Publicis Media

To read more about the member and its field of activities, please click on the arrow above.
UM MENAT

UM MENAT

To read more about the member and its field of activities, please click on the arrow above.
Archers

Archers

To read more about the member and its field of activities, please click on the arrow above.
StackAdapt

StackAdapt

To read more about the member and its field of activities, please click on the arrow above.
AudioStack

AudioStack

To read more about the member and its field of activities, please click on the arrow above.
Sojern

Sojern

To read more about the member and its field of activities, please click on the arrow above.
GoWit

GoWit

To read more about the member and its field of activities, please click on the arrow above.
Ampverse

Ampverse

To read more about the member and its field of activities, please click on the arrow above.