Following the COVID-19 related delay to the IAB Market sizing study, the IAB GCC is pleased to announce that the survey will now be relaunched.

This will be the first industry led independent survey sizing the digital ad market in the MENA region.  As many as 15 different contributors have already signed up to take part, representing all the major agency groups, publisher representatives and digital platforms.

Alongside local contributors, the IAB GCC will be working closely with the team that manage ad market sizing for IAB EU to ensure a high degree of credibility in the methodology and approach.

Results are set to be released in September 2021.