Nurturing our community is a key part of the IAB’s vision to be the catalyst for growing the MENA digital advertising economy.  As part of this aim, we are committed to building an inclusive organization that values diversity.

Our objective is to positively influence corporate leaders & policymakers to value diversity & inclusion and to do this we need to ensure our approach as an organization sets the right tone. There are many different aspects to diversity and inclusion, all important and all valuable.  It’s all too easy to get delayed by debate and discussion with the scale of the challenge, too big to tackle all at once.  We have decided to start somewhere.  Gender diversity and more specifically gender representation.

To this end, we have set out a series of 5 principles and guidelines on gender representation for the workings of the IAB MENA.  This is only a small step in the journey, but we are committed to making a start and encourage our members and industry partners to do the same.