NEW RESEARCH STUDY BY MEDIABRANDS, UM & SNAP INC. EXPLORES THE UNIQUENESS OF AR AND HOW IT FITS IN THE MARKETER’S TOOLKIT
In this modular guide, developed by members of the Measurement Taskforce, we aim to help you identify outcome based measurement solutions to add into your measurement frameworks for different objectives, channels and use cases.Posted on: Monday 18 August 2024 | IAB MENA Research & Measurement A holistic approach is needed to accurately measure the contribution [...]
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