MENA 2021 DIGITAL ADSPEND STUDY ANNOUNCED

The IAB GCC is Announcing the 2021 MENA Digital Adspend Study

Posted on: Friday 18 March 2022 | IAB GCC

The IAB is aiming to launch the second annual Digital Ad Expenditure Survey for MENA in the coming weeks. A world-leading blended methodology that uses actual data, industry experts, and econometricĀ modelling allow for the specific challenges in obtaining revenue data for some categories of spend, providing the market with the most comprehensive and accurate estimate possible.

This year, we will add more granular estimates and growth rates.Ā  The more inputs we have, even partial, the more accurate the outcome.Ā  As such, please take part and help create the most robust picture of the industry in MENA. For more information contact us atĀ [email protected].

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