The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.

Posted on: Tuesday 31 May 2022 | IAB GCC

During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of the first to discover the size of the 2021 MENA Digital market and more. Register to attend by clicking or scanning the displayed QR code.

For the second consecutive year, the IAB GCC conducted the annual Digital Adspend Study across MENA aiming to build on the successful ad market sizing for 2020 that sized the MENA Digital Adspend at $3.6B.

This year’s survey focussed on increasing the level of detail by including more participants, sub-regional splits, year-over-year growth rates, social, video and programmatic breakouts and identifying spending via third parties vs direct.

As a membership body, we rely on membership fees to fund these and other initiatives. If your company is not yet a member, please consider joining. More information about the IAB GCC membership can be found here.

  • When: Thursday, June 16, 2022
  • Time: 1:00 pm – 2:00 pm GST
  • Location: Webinar

Agenda and Speakers

To be announced shortly.

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