The IAB GCC is launching the Programmatic Insights Survey in MENA

Posted on: Tuesday 1 February 2022 | IAB GCC

IAB GCC is conducting a survey designed at gaining insights into the programmatic market in MENA. The aim of the study is to gain a deeper understanding of the current state of the market.  Developed in conjunction with over 20 programmatic specialists representing 15 companies in the region, the study aims to uncover insights into what is driving programmatic decision making, the impact of heightened interest in privacy-centric solutions, and how changes in the ecosystem are expected to unfold over the coming years.   

If you are someone involved or interested in the MENA programmatic advertising industry, you are invited to take part in this initiative. To start the survey click or scan the displayed QR code. We would really appreciate it if you could dedicate roughly 15 minutes of your time to share your insights on this subject.

Watch out for the results in the coming weeks.  

MENA Programmatic Insights Survey, February 2022

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