The IAB GCC will announce the results of the 2022 MENA Programmatic Insights Survey

Posted on: Tuesday 10 May 2022 | IAB GCC

Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB.

Conducted over the course of February and March 2022, the Programmatic Insights Survey aims to increase understanding of how those in the programmatic industry see the market in terms of investment trends, opportunities/barriers to growth, and to get a view of the relative importance of different factors on operational decisions.

Respondents were programmatic players responsible for the MENA region from advertisers, agencies, specialists, tech platforms and measurement companies. This first of its kind deep dive into the programmatic market in MENA reveals the opportunities and challenges of this market providing useful information for both sell-side and buy-side players in developing business strategies for the future.

The results presentation will include speakers from the IAB working groups. These groups consisted of over 20 experts representing 15 member companies, ensuring a balanced and widely useful survey.

To register to attend the event click or scan the displayed QR code.

  • When: Wednesday, May 25, 2022
  • Time: 4:00 pm – 5:00 pm GST
  • Location: Webinar

Agenda and Speakers

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    Introduction & Background

    Ian Manning, CEO IAB GCC

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    Programmatic Investment Insights

    Jocelyn Le Trionnaire, Havas

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    Operational Setup Insights

    Julien Cavailles, Teads

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    Drivers & Barriers

    Achrafe Mami, Amazon

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    Next Steps

    Ian Manning, CEO IAB GCC

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