This guide, created collaboratively by the IAB MENA Adtech Taskforce delves into the state of ad fraud in MENA, highlighting the various types of fraud, its financial impact, and actionable strategies businesses can adopt to protect their investments. By addressing this issue proactively, businesses can reduce lost revenue, enhance campaign performance, and contribute to building a more transparent and sustainable digital advertising ecosystem.

Highlights include:

• Understanding Ad Fraud
• Type of Ad Fraud
• Strategies and Approach to Help Detect Ad Fraud
• Tips for Selecting Ad Fraud Detecting Ad Tech
• Tips for Managing the Perception of Changed KPI’s