MasterClass: Retail Media: Be your Own Walled Garden with Retail MediaPosted on: Thursday20 November 2025 | Presented by GoWitWATCH SERIES Learn how retailers can leverage retail and commerce media strategies to grow sustainably, overcome challenges, and meet advertiser expectations for standardisation in a competitive landscape. Presented byIAB MENA Member GoWit
MasterClass: Audio...Beyond SoundPosted on: Thursday20 November 2025 | Presented by Publicis MediaWATCH SERIES Audio is no longer just about sound—it's a dynamic, multi-format experience that includes video, interactivity, and immersive storytelling. With the rise of podcasts and the increasing role of digital audio in media consumption, brands and advertisers must rethink how they engage audiences. [...]
MasterClass: TAM'S Impact on video PlanningPosted on: Thursday 20 November 2025 | Presented by ArchersWATCH SERIES The recent advancements in TV Audience Measurement Systems (TAMS) are revolutionizing video planning by providing robust and reliable panel data for linear TV. This shift not only enhances insights for traditional broadcasting but also has significant implications for digital [...]
MasterClass: Unlocking the Future: How brands can win in MENA's Virtual WorldsPosted on: Thursday 20 November 2025 | Presented by AmpverseWATCH SERIES Join Charlie Baillie, CEO Ampverse Group, a prominent gaming company, as he reveals the immense growth potential in the MENA region and how brands can harness virtual platforms like Roblox, Minecraft, Fortnite, and [...]
MasterClass: From Leads to True Value: Automating Qualification fro Full Funnel ImpactPosted on: Thursday 20 November 2025 | Presented by Initiative MediaWATCH SERIES Lead generation is just the starting point. Automation improves lead quality and sales efficiencySmart lead scoring helps prioritize outreach Presented byIAB MENA Member Initiative
MasterClass: Brand Infringement ManagementPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES Over the last five years, we have become immune to the word 'scam' until it happens to us. While brands are trying their best to provide information to its consumers, bad actors are at large. From mimicking a website to creating [...]
KSA Consumer attitudes to AI in advertisingPosted on: Monday 01 September 2025 | IAB MENA Research & Measurement Conducted in June 2025 via an online survey in KSA to 80 respondents who use Apps/websites daily with a 50/50 Male/Female split. We covered to main topics: Attitudes to Subscription v Ad-funded content Attitudes to AI in [...]
In this modular guide, developed by members of the Measurement Taskforce, we aim to help you identify outcome based measurement solutions to add into your measurement frameworks for different objectives, channels and use cases.Posted on: Monday 18 August 2024 | IAB MENA Research & Measurement A holistic approach is needed to accurately measure the contribution [...]
