2023 was the most productive year for IAB MENA to date.

Right from the first event on 10 January where we collaborated with UN Women to share tips for implementing the Women Empowerment Principles, through to the end of the year where we collaborated on a CTV event to share our CTV Guide with the wider market, we have been living our vision to be the catalyst for growing the MENA digital advertising economy by nurturing the community, accelerating knowledge sharing and establishing accountability standards that cultivate trust and credibility. Below are our Top 10 Highlights from 2023, all of which can be found in our Knowledge Hub.

Our collective success is down to our members’ involvement and support, for which we thank everyone who has contributed throughout the year and hope this will continue through 2024 and beyond.

We’re already looking forward to some exciting activities and initiatives from our task forces for 2024, covering a wide range of topics, from CTV to Gaming to Identity to Retail Media and many more!