"Over half of professionals feel that the industry is not adequately equipped to adapt quickly for AI.”

Posted on: Friday 3 November 2023 | IAB MENA Research & Measurement

This is one of the insights from the IAB MENA’s survey to understand the current level of adoption and challenges impacting the future outlook of AI in the MENA region, despite Artificial Intelligence (AI) being the buzzword of the year, mentioned frequently during dinners, business meetings, and quarterly results presentations.

This and many other insights are now available to download in either a summarised infographic or full presentation.

Many thanks to all those who contributed to this, or other IAB insights surveys, to help us to deliver our mission as the catalyst for growing the MENA digital advertising economy by nurturing the community, accelerating knowledge sharing and establishing accountability standards that cultivate trust and credibility.

Written by

IAB MENA Research & Measurement Committee

Post by IAB GCC

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