Still undecided which Research and Measurement sub-committee to join!

The Standards and Guidelines Sub-Committee would like to share a quick update on the focus areas and timelines and invite you to get involved. You’ll know what’s happening before everyone else!

The three core areas the sub-committee will focus in the beginning are Data & Identity, Video and Audio. As part of the roadmap, we will start with the following five standards:

• Data Privacy
• Guidelines for Identifier for Advertising
• Digital Video In-Stream Ad Format Guidelines
• Digital Audio Ad Serving Template (DAAST)
• Audience Taxonomy

Join the sub-committee to have the opportunity to collaborate with peers from the industry in establishing, publishing and maintaining a set of standards and guidelines endorsed by the IAB GCC to highlight and encourage best practice.

The kickoff session on Audience Taxonomy is planned to start soon, so please send your interest or any questions to [email protected] by Thursday, November 19, 2020. Please clearly indicate that you are interested in joining the Standards and Guidelines Sub-Committee.