The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region.

Posted on: Monday 13 September 2021 | IAB GCC

Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and approved by IAB Europe’s Chief Economist and selected research partners MTM as best practice for the region. This included a mix of collaborative estimates, mathematical modelling and comparative benchmarks to come to an agreed industry figure. For the first time, the key industry players have agreed a Digital Adpsend Estimate.

As the first of its kind, the event is open to industry-wide participation.

Register here to participate at the official unveiling of the results of the MENA Digital Adspend in 2020.

  • When: Wednesday, September 22, 2021
  • Time: 3:00 pm – 4:00 pm GST
  • Location: Webinar

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