Brand Safety

Posted on: Sunday 21 February 2021 | IAB GCC Learning & Development Committee

As we continue to heavily invest in digital advertising, an equally heavy emphasis must be placed on brand safety to promote the flow of advertising budgets to participants in digital advertising that uphold trust and quality. But even before we start to police this, it is important to define what brand safety means, what is considered brand safe and how it can be tackled at an industry level.

Watch MENAVOICES to hear from our members on the Brand Safety Edition.

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IAB GCC Learning & Development Committee

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