Connected TV MENA CTV & OEM Capabilities A ready-reckoner comparing the advertising capabilities of CTV platforms and OEM partners across MENA — covering buy types, ad placements and targeting capabilities for AVOD, Advanced TV, Hybrid, FAST and SVOD apps, plus smart TV manufacturer (OEM) inventory. Platforms/Apps OEM Partners All categories Ad placement Targeting capability […]
pDOOH Availabilities and Capabilities in the UAEPosted on: Wednesday 15 July 2026 | IAB MENA Ecosystem & Channel Development DOOH is growing rapidly across the MENA region, while programmatically enabled screens (pDOOH) are increasingly available to advertisers. This ready-reckoner, created by the IAB MENA DOOH Taskforce compares the programmatic capabilities of 6 media owners operating [...]
Programmatic Out-of-Home MENA pDOOH Capabilities DOOH is growing rapidly across the MENA region, while programmatically enabled screens are increasingly available to advertisers. Here, we look at the programmatically available inventory in the UAE, providing a listing of relevant DSPs, SSPs and measurement options. Media owners All environments Size All Large Small Reset filters Buy […]
The pDOOH use cases document aims to provide local examples where advertisers have used pDOOH within MENA to capitalise on these benefits.Posted on: Wednesday 07 January 2026 | IAB MENA Ecosystem & Channel Development Building on the 2024 Guide to pDOOH in MENA the DOOH Task Force is now releasing a document which provides examples [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 12 November 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
The Guide to Programmatic DOOH in MENA aims to shed light on pDOOH as a transformative force in digital advertising and how to get started in MENA.Posted on: Wednesday 21 August 2024 | IAB MENA Ecosystem & Channel Development IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH. Building on last year’s release [...]
This State of DOOH in MENA Whitepaper highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware ofPosted on: Tuesday 16 May 2023 | IAB MENA Ecosystem & Channel Development Twelve member companies have been working diligently over the past few months to document the DOOH industry in [...]
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reachPosted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee In this video, the final part of the serialized DOOH Whitepaper, before the release [...]
The main DOOH and OOH formats available in 2023 for advertisers in the UAE, complied by IAB Members from the DOOH industryPosted on: Tuesday 2 May 2023 | IAB MENA Ecosystem & Channel Development Committee As part of the IAB MENA’s serialized DOOH Whitepaper, this week we are releasing a short video highlighting the various [...]
This edition of the IAB MENA’s serialized DOOH Whitepaper highlights the value proposition of DOOH from the buy-side & sell-sidePosted on: Thursday 27 Avril 2023 | IAB MENA Ecosystem & Channel Development Committee In this second edition of the IAB MENA’s serialized DOOH Whitepaper, you will hear from a panel of experts from our DOOH [...]
