The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development Updated on: Wednesday 9 April 2025 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding [...]
Archive for the
‘DOOH’ Category
The Guide to Programmatic DOOH in MENA aims to shed light on pDOOH as a transformative force in digital advertising and how to get started in MENA.Posted on: Wednesday 21 August 2024 | IAB MENA Ecosystem & Channel Development IAB MENA DOOH Task Force releases a Guide to Programmatic DOOH. Building on last year’s release [...]
This State of DOOH in MENA Whitepaper highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware ofPosted on: Tuesday 16 May 2023 | IAB MENA Ecosystem & Channel Development Twelve member companies have been working diligently over the past few months to document the DOOH industry in [...]
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reachPosted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee In this video, the final part of the serialized DOOH Whitepaper, before the release [...]
The main DOOH and OOH formats available in 2023 for advertisers in the UAE, complied by IAB Members from the DOOH industryPosted on: Tuesday 2 May 2023 | IAB MENA Ecosystem & Channel Development Committee As part of the IAB MENA’s serialized DOOH Whitepaper, this week we are releasing a short video highlighting the various [...]
This edition of the IAB MENA’s serialized DOOH Whitepaper highlights the value proposition of DOOH from the buy-side & sell-sidePosted on: Thursday 27 Avril 2023 | IAB MENA Ecosystem & Channel Development Committee In this second edition of the IAB MENA’s serialized DOOH Whitepaper, you will hear from a panel of experts from our DOOH [...]
IAB MENA launches serialized DOOH WhitepaperPosted on: Tuesday 11 April 2023 | IAB MENA Twelve member companies have been working diligently over the past few months to document the DOOH industry in MENA - a first for the regional industry. Over the next few weeks, IAB MENA will be releasing sections of this initiative culminating [...]
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