Conducted in June 2025 via an online survey in KSA to 80 respondents who use Apps/websites daily with a 50/50 Male/Female split.

We covered to main topics:

1. Attitudes to Subscription v Ad-funded content
2. Attitudes to AI in advertising

Key Insights include:

• Ad-funded content that was free for users was well received
• Majority would prefer that AI was marked as such
• Two thirds do not see AI use as problematic
• Majority are positive about it’s use in Advertising