Today saw the launch of the IAB MENA Member Showcase Series where in this first session, Havas Middle East shared a research-led perspective on the changing values of Gen Z in the Middle East exploring the themes influencing the youth’s perception of brands today.

The IAB MENA Members Showcase is a regular series of training opportunities aimed at providing knowledge and insights to the entire industry in bite-sized, hour-long sessions. Open to members and non-members alike, these sessions provide a unique opportunity to learn from others across a range of different topics.

To attend future sessions, register here.

If your company is an IAB MENA member and you would like to be considered to present, contact us at [email protected].

This first and all future sessions can be watched on our YouTube Channel.