IAB MENAVOICES: PERSPECTIVES ON CTV IN MENA
IAB MENAVoices: In-depth perspectives on the growth and potential of CTV in MENA – insights, strategies, and best practices for the region
Posted on: Wednesday 9 October 2024 | IAB MENA Ecosystem & Channel Development
CTV continues to grow globally and across the MENA region. To help navigate through the key questions surrounding CTV in MENA, members of the IAB MENA CTV Task Force share their perspectives in MENAVOICES: Perspectives on CTV in MENA.
Created specifically for the MENA region, we cover:
- Foundational knowledge of CTV
- Inventory and Buying
- Planning CTV
- Measurement
- Brand Safety and Verification
The series aims to drive increased knowledge of the value that CTV can play in an omnichannel strategy and offers practical advice for implementation.
Members of the IAB MENA CTV Task Force share their perspectives on the 15 key questions about CTV in MENA.
Written by
IAB MENA Ecosystem & Channel Development Committee
