This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the right data and technology, advertisers are able to drive increased return on their marketing investments.

Highlights include:

• The role of Retail Media as part of the Omnichannel journey
• Benefits of Retail Media to Advertisers and Consumers
• The current Retail Media networks and platforms for accessing them
• What you need to get started and how to evaluate success

See also Setting Up a Retail Network – For Retailers if you are more interested in the perspective of a retailer setting up a retail media offering