Retail Media: A Conversation Starter to Drive the Next Phase of GrowthPosted on: Monday 14 April 2025 | IAB MENA Retail Media: ‘conversation starter’ was presented at the IAB MENA Growth Summit on 10 April 2025 by Dr Daniel Knapp, Chief Economist, IAB Europe. This presentation aims to provide a context to the developing Retail [...]
Archive for the
‘Retail Media’ Category
Setting up a Retail Network - for RetailersPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This aims to be a useful resource for both retailers wishing to explore Retail Media as an offering, and those advising retailers on the steps required for success, such as agencies or specialist technology providers. [...]
Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the right data and technology, advertisers are able to drive increased return on their [...]
The first MENA-focused Retail Media ecosystem landscape summary.Posted on: Wednesday 27 November 2024 | IAB MENA Ecosystem & Channel Development Updated on: Thursday 5 December 2024 | IAB MENA Ecosystem & Channel Development The Growth of Retail Media in MENA is advancing at pace with a number of companies pivoting their offerings, or creating new [...]
Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]
Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]
Retail Media Definitions and GlossaryPosted on: Friday 19 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role for retailers, leveraging their access to rich purchase and behavioral [...]
IAB US releases the Retail Media Buyer's GuidePosted on: Thursday 20 July 2023 | IAB MENA Thanks to our colleagues in the US who have released the IAB Retail Media Buyer's Guide. Not specifically adapted to MENA, it is still a very useful and highly comprehensive guide that delves into the world of retail media, showcasing its [...]
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