Getting started with Retail MediaPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development Updated on: Tuesday 13 May 2025 | IAB MENA Ecosystem & Channel Development This paper explores the role of retail media as part of advertisers’ marketing plans and how mastering the process of buying it, and leveraging the [...]
Archive for the
‘Retail Media’ Category
Retail Media: A Conversation Starter to Drive the Next Phase of GrowthPosted on: Monday 14 April 2025 | IAB MENA Retail Media: ‘conversation starter’ was presented at the IAB MENA Growth Summit on 10 April 2025 by Dr Daniel Knapp, Chief Economist, IAB Europe. This presentation aims to provide a context to the developing Retail [...]
Setting up a Retail Network - for RetailersPosted on: Monday 13 January 2025 | IAB MENA Ecosystem & Channel Development This aims to be a useful resource for both retailers wishing to explore Retail Media as an offering, and those advising retailers on the steps required for success, such as agencies or specialist technology providers. [...]
The first MENA-focused Retail Media ecosystem landscape summary.Posted on: Wednesday 27 November 2024 | IAB MENA Ecosystem & Channel Development Updated on: Thursday 5 December 2024 | IAB MENA Ecosystem & Channel Development The Growth of Retail Media in MENA is advancing at pace with a number of companies pivoting their offerings, or creating new [...]
Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]
Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]
Retail Media Definitions and GlossaryPosted on: Friday 19 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role for retailers, leveraging their access to rich purchase and behavioral [...]
IAB US releases the Retail Media Buyer's GuidePosted on: Thursday 20 July 2023 | IAB MENA Thanks to our colleagues in the US who have released the IAB Retail Media Buyer's Guide. Not specifically adapted to MENA, it is still a very useful and highly comprehensive guide that delves into the world of retail media, showcasing its [...]
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