IAB MENA releases the next video series, this time to showcase roles in Account Management & Client Servicing

Posted on: Wednesday 9 August 2023 | IAB MENA

Account Management & ClientĀ ServicingĀ areĀ a crucial part of the Digital Advertising ecosystem. Naturally, the roles vary depending on the products or services and the nature of the client needs. Hear from Markella to get a sales perspective and fromĀ Kristina who works in an agency to better understand what they do on a daily basis and gain insights into the skills required for success.

MENAVOICES ā€“ A Day In The Lifeā€¦Ā is a series of videos recorded by IAB MENA members to demystify their roles. We get to meet young talent from different parts of the industry and better understand what they do on a daily basis.Ā They share some of the best parts of their jobs alongside some of the challenges and frustrations with an abundance of tips for success.

A must watch for anyone looking to know more about entering the world of Digital Media and Marketing in MENA.

Account Manager - Kristina Zhavrid
Clients do care about data, but love creative thinking too, so doing both are a big part of the role. Markella shares that presentation and people skills alongside knowledge and organisational skills are needed for success.
Client Partner - Markella Tamer
Understanding the brand objectives for your clients and agencies is key to success as a client partner, so you can position your solutions in a relevant way, Markella tells us in this episode. She also shares how she has to balance relationship building with operational activities to bring campaigns to life.

Written by

IAB MENA | People Development Committee

Post by IAB GCC

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