These adtech evaluation templates are useful tools to support you when selecting adtech partners, suppliers or tools. Designed to be easily editable and customised by you, they aim to provide a quick starting point for the main considerations you may wish to evaluate, saving you time, while ensuring you have the information required to make the most appropriate selection for your needs. Created collaboratively in late 2024 by the Adtech task force, comprising 22 companies, the current available toolkit covers:

• DSP Selection
• Adserver Selection
• Adverification and Adfraud Selection

For best results, download the templates into your own google drive and edit as you see fit to best suit your needs. This retains the formatting, tick-boxes and selection boxes making it easier to manipulate and complete.

Please feel free to provide feedback or suggestions via emails to [email protected] so we can continue to improve these and develop further useful resources.