Ian Manning, Author at IAB MENA

BRAND INFRINGEMENT MANAGEMENT

20 November، 2025

Committees, Content Type, L&D_do-not-use, Learning & Development, MasterClasses, People Development

MasterClass: Brand Infringement ManagementPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES Over the last five years, we have become immune to the word 'scam' until it happens to us. While brands are trying their best to provide information to its consumers, bad actors are at large. From mimicking a website to creating [...]

2025 KSA AI Consumer Insights

1 September، 2025

ian

NEWS

Committees, Content Type, Insights, Research & Measurement

KSA Consumer attitudes to AI in advertisingPosted on: Monday 01 September 2025 | IAB MENA Research & Measurement Conducted in June 2025 via an online survey in KSA to 80 respondents who use Apps/websites daily with a 50/50 Male/Female split. We covered to main topics: Attitudes to Subscription v Ad-funded content Attitudes to AI in [...]

OUTCOMES BASED MEASUREMENT

18 August، 2025

ian

NEWS

Committees, Content Type, Ecosystem & Channel Development, Latest, Measurement, Research & Measurement

In this modular guide, developed by members of the Measurement Taskforce, we aim to help you identify outcome based measurement solutions to add into your measurement frameworks for different objectives, channels and use cases.Posted on: Monday 18 August 2024 | IAB MENA Research & Measurement A holistic approach is needed to accurately measure the contribution [...]

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BRAND INFRINGEMENT MANAGEMENT

2025 KSA AI Consumer Insights

OUTCOMES BASED MEASUREMENT

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