The Development of CTV in MENAPosted on: Thursday 13 Nov 2025 | IAB MENA CTV Taskforce Traditional TV has often been considered one of the most, if not the most, powerful communication tool and thus reigned supreme in advertising for its vast reach and branding impact. Today, as audiences consume video across diverse platforms, the [...]
The IAB MENA conducted its General Assembly and new Board Elections on January 27 2026, highlighting 2025 activities and achievements, outlining initial plans for 2026 and announcing the new Board of DirectorsPosted on: Tuesday 02 February 2026 | IAB MENA The IAB MENA conducted its General Assembly on Jan 27 2025, highlighting 2024 activities and [...]
IAB Europe releases the full 2024 AdEx Benchmark ReportPosted on: 10 March 2026 | IAB MENA A useful context when reviewing the MENA Digital Adspend report, the IAB Europe AdEx 2024 report is the definitive guide to advertising expenditure in Europe covering 30 markets. It details the formats and channels that contributed to digital advertising’s [...]
The state of Publisher ecosystem today and IAB Tech LAB initiatives to help PublishersPosted on: Monday 15 Oct 2025 | IAB MENA Publisher Council Both advertisers and consumers need a thriving ecosystem of local publishers. At the recent Publisher Summit in October 2025 ,Altman Solon shared their research into the challenges and some potential solutions [...]
MasterClass: Reinventing Advertising for the AI EraPosted on: Friday 16 January 2026 | Presented by SmartlyWATCH SERIES 2026 marks a new era for marketers — one defined by AI, creativity, and efficiency. In this session, Smartly unpacks insights from its Digital Advertising Trends Report, exploring how leading brands are transforming media, measurement, and creative strategies [...]
MasterClass: Retail Media: Navigating the Hype, Delivering Real ResultsPosted on: Friday28 November 2025 | Presented by UMWATCH SERIES Retail media is generating significant buzz, but what are the real opportunities and challenges for brands? This masterclass cuts through the noise to explore practical use cases for leveraging retail audience & platforms, addressing key hurdles like [...]
MasterClass: eCommerce Analytics & BeyondPosted on: Thursday 20 November 2025 | Presented by mFilteritWATCH SERIES In today's competitive online marketplace, understanding your data isn't just an advantage – it's essential for survival and growth. This masterclass is designed to equip e-commerce professionals with the practical skills and strategic insights needed to leverage analytics effectively. You'll [...]
MasterClass: Retail Media: Be your Own Walled Garden with Retail MediaPosted on: Thursday20 November 2025 | Presented by GoWitWATCH SERIES Learn how retailers can leverage retail and commerce media strategies to grow sustainably, overcome challenges, and meet advertiser expectations for standardisation in a competitive landscape. Presented byIAB MENA Member GoWit
MasterClass: Audio...Beyond SoundPosted on: Thursday20 November 2025 | Presented by Publicis MediaWATCH SERIES Audio is no longer just about sound—it's a dynamic, multi-format experience that includes video, interactivity, and immersive storytelling. With the rise of podcasts and the increasing role of digital audio in media consumption, brands and advertisers must rethink how they engage audiences. [...]
MasterClass: TAM'S Impact on video PlanningPosted on: Thursday 20 November 2025 | Presented by ArchersWATCH SERIES The recent advancements in TV Audience Measurement Systems (TAMS) are revolutionizing video planning by providing robust and reliable panel data for linear TV. This shift not only enhances insights for traditional broadcasting but also has significant implications for digital [...]
