Archive for the
‘MasterClasses’ Category

MasterClass: Unlocking Travel Marketing Success in MEA: Trends, Strategies, and Insights for 2025Posted on: Wednesday 26 February 2025 | Presented by SojernWATCH SERIES The Middle East continues to be a hotbed of travel opportunities, with key markets like the UAE, Saudi Arabia, and Qatar showing remarkable growth in demand. From a 38% surge in regional [...]

MasterClass: AI Audio AutomationPosted on: Wednesday 12 February 2025 | Presented by AudioStackWATCH SERIES Learn how Media, Retail and Brands use AI Audio to Transform their business, drive revenue and stay relevant in 2025. Presented byIAB MENA Member AudioStack

MasterClass: Digital Out-of-HomePosted on: Wednesday 29 January 2025 | Presented by StackAdaptWATCH SERIES The Digital Out-of-Home Channel Certification Course will provide you with the knowledge needed to run effective DOOH campaigns that drive measurable results. You’ll learn about the capabilities of this programmatic channel, the benefits of DOOH ads, DOOH’s role in the marketing funnel, [...]

MasterClass: Mastering The Future of SearchPosted on: Wednesday 27 November 2024 | Presented by UM MENATWATCH SERIES Exploring trends and technologies shaping how brands connect with consumers through search and how this will change in the future, including AI, social search and personalized experiences. Presented byIAB MENA Member UM MENAT

MasterClass: Mastering Advanced Search Strategies with SA360Posted on: Wednesday 13 November 2024 | Presented by Omnicom Media GroupWATCH SERIES Covering all details on SA360 bid strategies. Going into depth on the advanced techniques required to best execute your campaigns utilizing Google's most advanced Search platform. Presented byIAB MENA Member Omnicom Media Group

MasterClass: All Eyes on AttentionPosted on: Wednesday 30 October 2024 | Presented by Tailwind/TDG & Integral Ad ScienceWATCH SERIES Attention is the most discussed yet still widely complex topics in media. Understand what it entails, how it affects brand and performance metrics and how brands use it to stay on top. Presented byIAB MENA Member [...]

MasterClass: The Small Businesses OpportunityPosted on: Wednesday 16 October 2024 | Presented by NetizencyWATCH SERIES Small Businesses are a big economy, they represent more than half of GDP; yet agencies cannot work with them. This presentation will share our findings on the needs of small businesses, the size of the market, the barriers for agencies [...]

Bite-sized, hour-long sessions designed to highlight the expertise and showcase the knowledge of IAB MENA members while providing training opportunities aimed at up-skilling the whole industry.Posted on: Monday 29 April 2024 | IAB MENA Learning & Development Updated on: Tuesday 20 August 2024 | IAB MENA Learning & Development In April 2024, we launched the [...]

MasterClass: Implementing Gemini AI in Your WorkflowPosted on: Wednesday 14 August 2024 | Presented by Chain ReactionWATCH SERIES Quick and easy way to deploy Gemini AI solutions via Google Tag Manager, adding new features and functionalities to your websites and applications. Presented byIAB MENA Member Chain Reaction Middle East

MasterClass: Unlocking Growth - A Data-Driven Multi-Channel ApproachPosted on: Wednesday 10 July 2024 | Presented by Digital Tree HoldingsWATCH SERIES Master data and craft winning strategies across Digital Marketing, CRM & Sales. Presented byIAB MENA Member Digital Tree Holdings