Archive for the
‘Content Type’ Category

The Attention Council CEO as well as a panel of local experts reflect on both the value of Attention planning and measurement, alongside the associated challenges.Posted on: Wednesday 17 May 2023 | IAB MENA Research and Measurement Committee In this presentation deck, Andy Brown the CEO of the Attention Council shares his perspective on the [...]
This State of DOOH in MENA Whitepaper highlights the key areas of DOOH that advertisers, measurement companies & media owners need to be aware ofPosted on: Tuesday 16 May 2023 | IAB MENA Ecosystem & Channel Development Twelve member companies have been working diligently over the past few months to document the DOOH industry in [...]
Some of the best recent examples of DOOH and OOH from around the globe, highlighting use of technology, creative formats, cross platform implementation, audience profiling and global reachPosted on: Monday 8 May 2023 | IAB MENA Ecosystem & Channel Development Committee In this video, the final part of the serialized DOOH Whitepaper, before the release [...]
IAB MENA CTV landscape and ecosystemPosted on: Thursday 3 November 2022 | IAB MENA For the first time in MENA, the IAB's CTV Task Force has produced a landscape of the current OTT and CTV ecosystem with the support of Yann Colléter from the Streaming Lab and SAAND. The landscape highlights the significant opportunity that OTT [...]
0
0
image
https://iabmena.com/wp-content/themes/hazel/
https://iabmena.com/
#d8d8d8
style1
paged
Loading posts...
/var/www/iabmena/site/
#
on
none
loading
#
Sort Gallery
on
yes
yes
off
on
off