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The Glossary of Terminology contains key terms and concepts within the ever-evolving digital advertising ecosystem.Posted on: Monday 18 September 2023 | IAB MENA In this compilation, we present a concise and insightful collection of these terms and their corresponding definitions, shedding light on the intricate and dynamic world of digital advertising in the MENA region [...]
The IAB MENA releases the Attribution Insights Survey ResultsPosted on: Friday 15 September 2023 | IAB MENA Research & Measurement The IAB MENA Attribution Insights survey in Q1 2023 highlights the challenges and limitations of effective attribution, which are around skill set, cost, and data access. There appears to be a lack of detailed understanding [...]
The IAB MENA Measurement Task Force collaborated to establish consistent definitions for Attribution and is now releasing the results in two distinct documents: 'Defining Attribution' and 'Measurement Glossary'.Posted on: Friday 8 September 2023 | IAB MENA Research & Measurement Despite the crucial role of effective attribution in gaining an understanding of what works, and by [...]
IAB MENA releases the next video series, this time to showcase roles in Account Management & Client ServicingPosted on: Wednesday 9 August 2023 | IAB MENA Account Management & Client Servicing are a crucial part of the Digital Advertising ecosystem. Naturally, the roles vary depending on the products or services and the nature of the client needs. Hear [...]
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