Archive for the
‘Committees’ Category

The first MENA-focused view of the significantly engaged buy and sell-side Adtech solutions in MENAPosted on: Tuesday 14 May 2024 | IAB MENA Ecosystem & Channel Development Effective Adtech is a crucial part of the digital advertising ecosystem yet establishing exactly which technology and suppliers are active and engaged within the MENA market is sometimes [...]
Bite-sized, hour-long sessions designed to highlight the expertise and showcase the knowledge of IAB MENA members while providing training opportunities aimed at up-skilling the whole industry.Posted on: Monday 29 April 2024 | IAB MENA Learning & Development Today saw the launch of the IAB MENA Member Showcase Series where in this first session, Havas Middle [...]
Part 2 of the Retail Media Q&A explores Consumer Behavior, First-Party Data, and Industry BenefitsPosted on: Tuesday 30 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a fresh avenue to engage with consumers. This transformation is driven by a redefined role [...]
Part 1 of the Retail Media Q&A covers different types of retail media, opportunities for retailers and advertisers, benefits for retailers, and its role in enhancing the omnichannel experience.Posted on: Tuesday 23 April 2024 | IAB MENA Ecosystem & Channel Development Retail media is poised to revolutionize the media industry by providing brands with a [...]
The results of our Data Privacy survey on the MENA region's readiness for deprecation of third-party cookies and new data privacy laws and regulations.Posted on: Friday 2 February 2024 | IAB MENA Research & Measurement While half the respondents were aware of new data privacy regulation, as many as 65% did not feel they were [...]
The first MENA-focused Programmatic DOOH ecosystem landscape summary.Posted on: Wednesday 10 January 2024 | IAB MENA Ecosystem & Channel Development The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding of the DOOH market in MENA. Following the launch of the Whitepaper in [...]
"Over half of professionals feel that the industry is not adequately equipped to adapt quickly for AI.”Posted on: Friday 3 November 2023 | IAB MENA Research & Measurement This is one of the insights from the IAB MENA’s survey to understand the current level of adoption and challenges impacting the future outlook of AI in [...]
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