DATA PRIVACY & CONSENT IN MENA
Learn about the key aspects of recent privacy regulations as they pertain to advertising in MENA and the impact of consent management on brand trust.
Posted on: Tuesday 24 September 2024 | IAB MENA Research & Measurement
The Insights research conducted in February revealed that up to 65% of respondents felt unprepared for a data-privacy-centric environment, indicating the scale of the challenges ahead.
The Research and Measurement Task Force has drafted a paper to clarify the key aspects of PDPR in KSA and UAE, drawing comparisons with GDPR and emphasizing areas relevant to advertising in MENA. This paper covers:
- An overview of data privacy regulations
- Key impacts on advertising
- The role of consent management
- Key principles for ensuring compliance
Written by
IAB MENA Research & Measurement Committee
