And that’s a wrap! Watch the final installment of our 3-part series with Nick Stringer, VP for Trustworthy Accountability Group and Ian Manning, IAB GCC CEO where they discuss the value of a trustworthy and brand safe ads ecosystem, and the role that TAG certification standards play in supporting and driving sustainable growth for the digital advertising industry.

The IAB is supporting the expansion of the Trustworthy Accountability Group (TAG) to MENA.  Digital advertising accounts for the majority of adspend, but still carries the risk of adfraud, malware and brand safety concerns.  As such, the IAB GCC is encouraging advertisers and publishers to consider the adoption of TAG certification to drive greater trust and transparency in digital advertising across MENA.