IAB MENA is driven by the work and dedication of its member companies to grow and improve the digital advertising industry. Members make it happen!

The councils and task forces offer our members regular opportunities to come together with other leading members of the industry to network, share ideas, collaborate on challenges, and tackle big industry issues.

The Task Forces bring together subject matter experts from our members to collaborate on and execute projects and initiatives aligned with the strategic orientation approved by the IAB MENA Board committees. Open to all members, these groups vary in scale and duration based on their specific tasks and internal regulations, and they meet at frequencies determined by each task force. Members can apply to join a Taskforce here.

Members are invited to join task forces at any time to contribute to delivering initiatives, knowledge, and insights that benefit the whole industry. You and your team are encouraged to register for a task force, offering a unique opportunity for personal growth and business insights.

ADTECH

Focus on driving knowledge of the Adtech ecosystem, helping to deliver a more robust local marketplace by supporting the development and growth of the ecosystem while maintaining standards and global best practices.

AUDIO

Focus on driving knowledge of the Adtech ecosystem, helping to deliver a more robust local marketplace by supporting the development and growth of the ecosystem while maintaining standards and global best practices.

CONNECTED TV (CTV)

Focused on the channel development of CTV in the MENA region, to define its place among traditional TV advertising, programmatic video, OTT, and connected TV.

DOOH

Understand the current state of DOOH & pDOOH thus creating the opportunity of transformation for OOH. Focus on the ecosystem of DOOH from supply, planning, activation & measurement by engaging with the relevant stakeholders to tackle challenges and opportunities.

INSIGHTS

Obtain and share insights about the digital ad market in MENA, and deepen understanding of the industry for IAB MENA members and the local ecosystem.

GAMING

Aim to demystify and simplify the area of VR, AR, Metaverse and Gaming. Providing practical insights into tangible and current opportunities in this space.

MEASUREMENT

Tackle challenges around measurement in the market. Exploring opportunities to adapt and implement global best practices, taking into consideration market constraints. The focus this year will be on Measurement in a Data-private environment

PERSONAL DEVELOPMENT

The aim of the taskforce is to support the Talent in our industry through inspiration, practical tools and connections to enhance their performance and wellbeing.

RETAIL MEDIA

Retail media and eCommerce are a fast growing and significant opportunity in MENA. The Taskforce aims to provide a view on the current and potential landscape, benefits of retail media to retail brands and advertisers, use cases and best practices.

Councils are set up by the board to represent specific interest groups within the membership where it is believed there are unique issues that need to be addressed at a senior level or where there is a need for cross industry connections unrelated to a specific output (as would be the case in Task Forces). Typically comprised of senior leaders from the board, members and on occasion non-members where appropriate, these peer-to-peer councils meet to connect, collaborate, share best practices and discuss timely industry issues.

PUBLISHER COUNCIL
To provide a forum for publishers to connect, share and align on ways to elevate their perspectives and value in order to help drive a more sustainable publisher ecosystem in MENA which supports both local and global players.

STANDARDS COUNCIL
To provide a forum for the buy and sell sides to align on best practices, standards and transparency recommendations that assist to drive overall digital growth and trust in the digital ecosystem. Distinct from technical standards, this council will focus on discussing, developing and implementing commercial standards and best practices across the region. as examples, this could include adopting global IAB trading terms at its simplest, through to developing a MENA-version of IAB Gold Standard over time.