MENA RETAIL MEDIA ECOSCAPE

The first MENA-focused Retail Media ecosystem landscape summary.

Posted on: Wednesday 27 November 2024 | IAB MENA Ecosystem & Channel Development
Updated on: Thursday 5 December 2024 | IAB MENA Ecosystem & Channel Development

The Growth of Retail Media in MENA is advancing at pace with a number of companies pivoting their offerings, or creating new offerings. The Retail Media Task Force have been working together in order to create a number of helpful resources for those looking to better understand this burgeoning opportunity.

Today, we are releasing a downloadable MENA Retail Media ECOScape, with some clickable features. This includes, what we believe to be, relevant and active players in the MENA Retail Media market, categorised into:

  • Customer Data Platforms
  • Retail Media Platforms
  • Retail Media Networks across the key markets

 

Collectively we believe this to be the most accurate picture today, but the market develops rapidly so watch out for regular updates.

Written by

IAB MENA Ecosystem & Channel Development Committee

Post by IAB GCC

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