There has been a surge in interest around Digital Audio Advertising globally, as new technologies and formats become available to advertisers. Audio is increasingly seen as a significant addition to campaigns complementing them through the power of sound at times that are most likely to resonate with consumers.

We asked members of our Audio Taskforce to provide insights into:

• • Defining the Audio Advertising Opportunity in MENA
  • Understanding the effectiveness of Audio Advertising
  • Getting started with Audio Advertising

Available to both members and non-members, the series aims to drive increased knowledge of Audio Advertising in MENA and its unique regional strengths as part of any omnichannel strategy.