pDOOH USE CASES & BENEFITS IN MENA
The pDOOH use cases document aims to provide local examples where advertisers have used pDOOH within MENA to
capitalise on these benefits.
Posted on: Wednesday 07 January 2026 | IAB MENA Ecosystem & Channel Development
Building on the 2024 Guide to pDOOH in MENA the DOOH Task Force is now releasing a document which provides examples of the 7 benefits of pDOOH as seen in MENA.
Today, programmatic buying of digital out-of-home (DOOH) inventory still represents only a fraction of the overall Digital OOH market in MENA. Therefore, this guide aims to shed light on real world examples of where advertisers are benefiting from programmatic DOOH as a transformative force in digital advertising
Key content highlights include:
- Data-Driven Targeting: Panadol
- Contextually Relevant and Dynamic Messaging: McDonalds
- Cost Efficiency: Sensodyne
- Campaign Measurement: Otrivin & Nissan
- Retargeting: Huawei
- Global Reach: Saudi Tourism
See also:
Written by
IAB MENA Ecosystem & Channel Development Committee
